devvyn

As someone who rarely watches TV anymore, I feel I don't have the television "culture" in my head (anymore) to use as a baseline for what "works" as an advertising message in the popular sense. For example, I saw an which could be summarized as follows:

Scrabble tiles land on a sterile white surface in front of the viewer and jiggle around to form misspelled phrases. I was so distracted by the misspellings I didn't catch the wording but it had something to do with putting a dollar sign after the word "million" to specify it refers to cash. I think it was a rhetorical question. The tiles vanish and a 3-D cartoon monkey comes out in a giant robotic suit and screams "there's millions to win!" or something of the sort. Dolly out to an oversized drink cup branded with the Subway logo, surrounded by hundreds of metallic CGI dollar signs, once again on a sterile white surface.

WTF?

So, I don't get the significance of the monkey in a mech, and I don't understand why "word" appeared as "wrod" or why "read" was "raed". Can someone fill me in?

Posted via LiveJournal.app.